As a result of an amazing training seminar that I attended last weekend I have had a complete shift in my attitude to my Internet Marketing Business.

Let me tell you a little about the training before I tell you how things are going to change…

Play to Win  – Frontier Trainings

The 3 day seminar that I attended last week end is called Play to Win. It is presented by Frontier Trainings and the dynamic founder and lead trainer of Frontier Trainings, Clinton Swaine. Play to Win is a personal development and leadership training unlike anything I have experienced before. All the lessons are learned through a carefully crafted set of games that included all of the participants in the room (last weekend there were about 120 participants). There are games that concentrate on team building while others focus on presentation skills. The atmosphere in the seminar room is often very intense which makes the lessons learned that much more powerful!

I’m extremely glad that I was able to experience the first Aussie Play to Win - I know that there will be many more. I learned much about myself at this training and most importantly it has really taught me that in order to succeed I need to play a much bigger game. This applies to my whole life and also to my Internet Marketing Business. I plan to implement a set of new strategies that now seem easily attainable because of my new millionaire mindset.

Internet Marketing Tool

As I take a look at what I have been doing over the last few months with regards to my Internet Marketing Business, I realize that whilst I have gained many essential skills, I have been playing a very small game. This small game is reflected by my small results. I have not been treating Internet Marketing as a business but rather as a hobby. I have not been willing to invest too much capital but this is completely the wrong approach. My motivation for starting an Internet Marketing Business was to free up my time to spend it doing more of the things I enjoy. But when I look over the last couple of months I have been spending way too much time on things that I don’t enjoy. Things that I could easily pay some-one else to do for me.

So now, in public, I commit to playing a much bigger game in Internet Marketing!

To become a successful internet entrepreneur I am going to concentrate on the things that I enjoy doing and outsource the things that are time consuming. I also find that the things that I don’t enjoy doing take me much longer to start – procrastination is the enemy here. Another of my mentors Raymond Aaron says that to deal with procrastination all you have to do is offload the tasks that you procrastinate to other people. This sounds like advice I should have listened to the first time I heard it.

So now that I have declared my intentions I want you to think about yours. You have obviously found this blog because you are looking for information about how to start making money on line.

Are you looking for a new hobby or do you truly want to succeed online?

Are you playing a big or small game?

Are you Playing to Win?

Not only is the auto responder an internet marketing tool – it is an essential internet marketing tool for internet marketing newbies. Now that you understand how to put a website live on the internet you need to know how to build and manage your customer database.

What is an Auto Responder?

For a definition of auto responder I went to wikipedia (well actually I went to my trusty friend, Google first and then to wikipedia).
It seems that there are two separate definitions for auto responder but only one relates to internet marketing. The first definition is an email program that automatically answers email sent to it. An example is the out of office reply that you have no doubt received if you have sent an email to someone who is on vacation.

The definition of auto responder that relates to internet marketing is a software application that automatically delivers information by email.

Why do Internet Marketers Need Auto Responders?

An auto responder is a program that sends emails but it is sooooo much more as well. Most internet marketers would use a web-based auto responder service (I don’t know of any other kind really). The auto responder, as well as being a program that sends emails is a program that stores information about your customers or subscribers. It is a customer database system!
Basically, you keep all of your customer details in the one place and when you want to send them some information or let them know of a special product that you are recommending you can just write an email and send it to all of your customers or only those customers that would be interested in that information. An auto responder service allows you to manage an unlimited number of lists so you can have you customers organized into different categories and using this auto responder software you can choose to send an email message to part of your customer database or to all of your database.

There are two ways that you can send out an email message to your list. Firstly, you can send out a broadcast which means that you send out the same email on the same day to all of the members in your database that the message would be relevant to. This is useful for time sensitive information such as a discount or sale on a product or an upcoming event such as a live training or a webinar.

The second way is to set up a series of messages usually referred to as an autoresponder series. You can specify the amount of time between each message. So you can have constant communication with your customers without the need to write an email every couple of days. You can set up your autoresponder so that your customers get an email from you every couple of days and there is no limit to how many emails that you can load into the autoresponder series. You can load a years worth of emails if you like and then it is really set and forget. The advantage of using an auto responder service in this way is that no matter when someone joins your list they always start at the beginning and don’t miss out on any of your valuable information. So you may have one person in your database that is receiving message no 29 on the same day that someone else is receiving message no 5.

How Do I Get Customers for My Database?

You might be thinking now that it is very time consuming to enter all of that data into the auto responder software. If you already have an existing database of customers then you will have to transfer that data over to your auto responder service and the way to do this is to search in the help or support area of your chosen autoresponder. Read more »