Internet Marketing Basics – Part 2
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In the previous post I talked about the first thing that internet marketing newbies need to master, namely, getting traffic to a website
Number 2 is…
Database
A database is a list of names and email addresses that you collect yourself from the visitors to your website.
It is important to note that you need to build your database yourself. Buying a list or database from someone else may seem like a good shortcut at the time, but they are often costly and don’t necessarily contain valid data of people who would be interested in your particular products or information.
If you buy a database or list of names and email addresses and those people haven’t specifically requested information from you then the emails you send them are spam. Just as you don’t like to receive spam, you certainly don’t want to send it either.
When you build your own list or database you know that the people who have opted-in or requested your information are people that are interested (they are targeted buyers). This list has far more value to you than a list the you purchase but there is more work involved on your part!
