The first things that you need to know as an internet marketer is how to get traffic to your website.
Next you need to know how to build a list or database of names and email addresses.
Number 3 is…
Conversion is the ratio of the number of visitors to your website, compared to the number of people who actually buy your product or service. Usually your conversion rate is significantly lower than 100%.
Think about it…
In the previous post I talked about the first thing that internet marketing newbies need to master, namely, getting traffic to a website
Number 2 is…
A database is a list of names and email addresses that you collect yourself from the visitors to your website.
It is important to note that you need to build your database yourself. Buying a list or database from someone else may seem like a good shortcut at the time, but they are often costly and don’t necessarily contain valid data of people who would be interested in your particular products or information.
If you buy a database or list of names and email addresses and those people haven’t specifically requested information from you then the emails you send them are spam. Just as you don’t like to receive spam, you certainly don’t want to send it either.
When you build your own list or database you know that the people who have opted-in or requested your information are people that are interested (they are targeted buyers). This list has far more value to you than a list the you purchase but there is more work involved on your part!
There are 3 basics things that you need to know – each is a big topic in it itself but if you focus on the fact that you just have to learn 3 things then you won’t hit the overwhelm button (we could also call this the eject button)
I have already hinted at the 3 things but here they are again:
Once you have mastered these 3 internet marketing basics you will definitely not be an internet marketing newbie.
Traffic is the name given to the visitors to your website.
Imagine an advertising billboard on the roadside. The number of people driving by who see your advertisement depends on which roadside your billboard is on. Read more »
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