Internet Marketing Basics – Part 2
In the previous post I talked about the first thing that internet marketing newbies need to master, namely, getting traffic to a website
Number 2 is…
Database
A database is a list of names and email addresses that you collect yourself from the visitors to your website.
It is important to note that you need to build your database yourself. Buying a list or database from someone else may seem like a good shortcut at the time, but they are often costly and don’t necessarily contain valid data of people who would be interested in your particular products or information.
If you buy a database or list of names and email addresses and those people haven’t specifically requested information from you then the emails you send them are spam. Just as you don’t like to receive spam, you certainly don’t want to send it either.
When you build your own list or database you know that the people who have opted-in or requested your information are people that are interested (they are targeted buyers). This list has far more value to you than a list the you purchase but there is more work involved on your part!
Benefits of a List
1.Build a Relationship
You can build a relationship with the people in your database by emailing them with information that they will find useful. Once you haved delivered value to them, you will gain their trust.
2. Predictability
If you email your list with a new offer for them, a new solution to a problem that they may have then you know that you will make a cetain percentage of sales.
The amount of income generated by a single email is dependant on a few variables.
(a) the size of your list – obviously the more people that you have in your database the more potential customers you have
(b) the relationship you have with your list – if you have given your list good value in the past and build a relationship based on trust then your list is more likely to be responsive when you present them with a solution to a problem that they may have.
(c) the value of the offer – this comes down to the actual price of the item you are selling and the value it has to the people on your list.
3.Freedom
The freedom is that with a good database you can make money online whenever you want.
4. Long Term Profitability
If you look after your list of people and maintain a good relationship with them then they will stick around and you have long term customers and therefore long term profitability.
How do you build a list?
You build a list by offering potential customers something of value to them for free.
For your potential customers to see your offer you need a website and traffic to your website
The tool that you need to build a list is an auto responder. I use Aweber and you can check it out here!
Related posts:
database | imnd | July 3, 2009
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