What is Affiliate Marketing?

Affiliate marketing is when you drive traffic to someone else’s website and help them sell their product.Affiliate programs work in different ways. Some will pay you commission on the sales that you are directly responsible for. So if you send a prospective customer to the merchant’s website and the prospect makes a purchase (becoming a customer) you are paid a commission on the product sale.

Commissions are usually a certain percentage of the purchase price. The percentage is extremely variable and depends on the product and the merchant and probably the profit margin. I have noticed that the percentage commissions are usually more generous with digital products than with physical products and that is probably because once a digital product is created there are no further costs involved. Whether you sell 20 copies of a digital product or 20,000 the cost involved in producing the product is only the initial creation and time costs of the product owner. Digital download can be completely automated and doesn’t incur any extra costs. Physical products, however always have a cost per unit. Merchants can get discounts for purchasing from wholesalers in bulk but in general there is a fixed cost per unit and therefore a fixed profit margin.

Lead Generation

Another type of affiliate program is essentially a lead generation or lead capture business model. In some industries or niches where the product or service is expensive even a prospective customer is valuable. Rather than paying you, as the affiliate marketer, a commission on any product that is sold to that prospect, the merchant can set up their affiliate program so that they pay you a smaller sum of money just for the lead. I think that this is definitely a win-win situation. You, as the affiliate, win because the prospect just has to be interested in the product or service and you get paid. In this situation the affiliate gets paid whether or not a product sale occurs. Read more »